Reports from the Knowledge Labs about our recent findings, research topics, and interviews with lifestyle leaders who are creating their own futures.

How to stimulate your own powers of foresight. Consider the following thought provokers. Ask yourself, in these categories what are the brand new trends and forces? Which are the ones growing in importance? Which current forces are loosing their steam? Which have peaked or are reversing themselves? Which are the "wildcards" about to disrupt us in the future? POLITICAL AND TECHNICAL thought for food: Electronics, Materials, Energy, Fossil, Nuclear, Alternative, Other, Manufacturing (techniques), Agriculture, Machinery and Equipment, Distribution, Transportation (Urban, Mass, Personal, Surface, Sea, Subsurface, Space), Communication (Printed, Spoken, Interactive, Media), Computers (Information, Knowledge, Storage & Retrieval, Design, Network Resources), Post-Cold War, Third World, Conflict (Local, Regional, Global), Arms Limitation, Undeclared Wars, Terrorism, Nuclear Proliferation, Weapons of Mass Destruction, Governments (More/Less Power and Larger or Smaller Scale), Taxes, Isms: Nationalism, Regionalism, Protectionism, Populism, Cartels, Multinational Corporations, Balance of Trade, Third Party Payments, Regulations (OSHA, etc.) Environmental Impact, U.S. Prestige Abroad. SOCIAL AND ECONOMIC Food for thought: Labor Movements, Unemployment / Employment Cycles, Recession, Employment Patterns, Work Hours / Schedules, Fringe Benefits, Management Approaches, Accounting Policies, Productivity, Energy Costs, Balance of Payments, Inflation, Taxes, Rates of Real Growth, Distribution of Wealth, Capital Availability and Costs, Reliability of Forecasts, Raw Materials, Availability and Costs, Global versus National Economy, Market versus Planned Economies, Generations: Y, X, Boomers, Elderly, Urban vs. Rural Lifestyles, Affluent vs. Poor, Neighborhoods and Communities, Planned or Organic Growth. Got Knowledge?

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The Journal of 2020 Foresight
Saturday, September 09, 2006  

Masters of the Youniverse: Who Do You Need to Become?

Chapter Four: The Tribal Territories

By Steve Howard, CKO
The Knowledge Labs

Table of Contents
Chapter One: Basecamp
Chapter Two: The Ridge
Chapter Three: The Outpost
Chapter Four: The Tribal Territories

"We too have to do things differently (as President Kennedy did when establishing the new Manpower Development and Training program to train displaced workers from the shift required to compete with the Russians who launched Sputnik). We are going to have to sort out what to keep, what to discard, what to adapt, what to adopt, where to redouble our efforts, and where to intensify our focus."

Thomas Friedman, “The World is Flat”

DOUBLE NICKEL RANCH. Even experiences can also become commoditized as they progress through further customization to transformations.

Journal of 2020 Foresight: In the agrarian economy the major function was to extract commodities. In the industrial economy tangible goods were made. In the service economy intangible services were delivered.

Explorer: And, in the experience economy memorable experiences are staged.

J2020F: What’s left?

Explorer: Plenty. In the transformation economy more effective individuals are guided through transformations.

J2020F: Say what?

Explorer: While personal experiences are revealed over the time of an event, the “elicitor of transformations” guides the aspirant through the transformation sustained through time.

J2020F: So that’s a fancy way of saying event-driven experiences last momentarily, while transformation is the real deal?

Explorer: Yes. We’re talking about the nature of offerings during an economic era. How value is created by something new, something done, improved or applied.

J2020F: I see. The nature of the offering progresses from a fungible commodity, to a tangible product, to an intangible service, to a memorable experience and finally to a more effective individual?

Explorer: Yes. Likewise, the factors of demand progress from characteristics of a commodity, to features of a product, to benefits of a service, to sensations of an experience and finally to traits of the transformation.

J2020F: Traits of the transformation?

Explorer: Think of it this way. Unlike offerings of materials, products, operations or events the transformational offering is the individual for which new aims are determined.

J2020F: The individual becomes the product or service or experience?

Explorer: In a way.

J2020F: What about a problem or correction -- instead of a service reaction triggering a customer-satisfying response or a forgetting triggering a preserved memory – what happens with a transformation?

Explorer: A relapse in a transformational relationship triggers stronger resolve and the application of persevering connects deeper with each aspirant.

J2020F: I resolve to do better next time!

Explorer: And your coach or mentor will hold you to it until you reach your aspirations.

J2020F: If I'm not a transformational coach, but I want to engineer experiences how do I go about it?

Got Knowledge?
Copyright ©2002 - 2006 Aarnaes Howard Associates. All rights reserved worldwide.

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