Reports from the Knowledge Labs about our recent findings, research topics, and interviews with lifestyle leaders who are creating their own futures.
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How to stimulate your own powers of foresight. Consider the following thought provokers. Ask yourself, in these categories what are the brand new trends and forces? Which are the ones growing in importance? Which current forces are loosing their steam? Which have peaked or are reversing themselves? Which are the "wildcards" about to disrupt us in the future? POLITICAL AND TECHNICAL thought for food: Electronics, Materials, Energy, Fossil, Nuclear, Alternative, Other, Manufacturing (techniques), Agriculture, Machinery and Equipment, Distribution, Transportation (Urban, Mass, Personal, Surface, Sea, Subsurface, Space), Communication (Printed, Spoken, Interactive, Media), Computers (Information, Knowledge, Storage & Retrieval, Design, Network Resources), Post-Cold War, Third World, Conflict (Local, Regional, Global), Arms Limitation, Undeclared Wars, Terrorism, Nuclear Proliferation, Weapons of Mass Destruction, Governments (More/Less Power and Larger or Smaller Scale), Taxes, Isms: Nationalism, Regionalism, Protectionism, Populism, Cartels, Multinational Corporations, Balance of Trade, Third Party Payments, Regulations (OSHA, etc.) Environmental Impact, U.S. Prestige Abroad. SOCIAL AND ECONOMIC Food for thought:
Labor Movements, Unemployment / Employment Cycles, Recession, Employment Patterns, Work Hours / Schedules, Fringe Benefits, Management Approaches, Accounting Policies, Productivity, Energy Costs, Balance of Payments, Inflation, Taxes, Rates of Real Growth, Distribution of Wealth, Capital Availability and Costs, Reliability of Forecasts, Raw Materials, Availability and Costs, Global versus National Economy, Market versus Planned Economies, Generations: Y, X, Boomers, Elderly, Urban vs. Rural Lifestyles, Affluent vs. Poor, Neighborhoods and Communities, Planned or Organic Growth.
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The Journal of 2020 Foresight
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Sunday, July 23, 2006
Rustic Eagles: Country Comfortable and Rocky Mountain High
Chapter Four: The Tribal Territories
By Steve Howard, CKO
The Knowledge Labs
Table of Contents
Chapter One: Basecamp
Chapter Two: The Ridge
Chapter Three: The Outpost
Chapter Four: The Tribal Territories
“When the instrumental happens there at the end when I was playing the guitar, the devil went to Earl’s studio. He went to his studio and materialized there and cleaned Earl’s glasses. He cleaned his glasses.”
Neil Young & Crazy Horse “Greendale”
DOUBLE NICKEL RANCH. While the motivation may be similar to “Trapped and Permanently Temporary” – a layoff or some other event -- Baby Boomers in their 50s, or anyone else for that matter , leave the region for a less expensive and a more self-sufficient lifestyle.
Journal of 2020 Foresight: So this is your scenario. The Struggling Lone Eagle, Overpriced for Local Market,
Eagle: Yes. And it has changed over the years, too.
J2020F: In what ways?
Eagle: For one, real estate appreciation drove speculation that drove up real estate prices.
J2020F: So, if you weren’t already a homeowner with a primary residence in the area, it became too late?
Eagle: Even vacation or second homes. And, we experienced a backlash.
J2020F: How is that?
Eagle: That whole outsiders-versus-community-insiders tension. And, for good reason. Old timers quickly realized with property values approaching the stratosphere, their children who grew up in their communities would never be able to own a home, should they want to stay.
J2020F: This is the phenomenon you talked about earlier – fit. What seemed like the perfect career or lifestyle move turns out to be a chapter from the feud between Hatfields and the McCoys?
Eagle: And, another change -- one of the primary Claritas PRIZM groups – New Eco-topia disappeared from their lifestyle and social cluster system.
J2020F: Why?
Eagle: I believe it reflects a drop in the opportunities for primarily professional high-technology workers to have it all -- a good paying job and a rustic lifestyle. But, I don’t know.
J2020F: We passed near a few towns on our road trip that were home to New Eco-topia neighborhoods. We talked about two of them when we stayed in Las Vegas – Minden and Gardnerville outside of Lake Tahoe.
Eagle: I first discovered it when we met for coffee at that Starbucks in Lake Tahoe.
J2020F: Wait a minute. I seem to recall a conversation about some clues Grey Owl had sent us – where were we? Still in Cabo San Lucas?
Eagle: Oh, yes. You’re right. We found out both Durango and Pagosa Springs were home to New Eco-topia neighborhoods.
J2020F: And we even reviewed some others -- Big Bear in California, and in Telluride near Durango, Colorado and both Steamboat Springs and Glenwood Springs.
Eagle: Right again. We illustrated how you could take zip codes for Dana Point in California and Austin, Texas and then discover other communities in the West that matched the attractive lifestyle elements.
J2020F: And, not to be stickler for accuracy, but …
Eagle: I know. The first time any of us talked about it was when we discussed how to do what you love, by following referrals and introductions to the kinds of towns that matched your quality of life preferences.
J2020F: Looking for a better quality of life and a more affordable cost of living Lone Eagles migrate to …
Eagle: To neighborhoods known as the T2 Country Comforts (former R1 Country Families – New Eco-topias) Middle America , (formerly known as T3 Working Towns and R2 Heartlanders), the Rustic Living neighborhoods.
J2020F: What about the last of the four scenarios, the Wireless Landed Gentry?
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Copyright ©2002 - 2006 Aarnaes Howard Associates. All rights reserved worldwide.
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